Photo Gallery

Overview:
Developed original creative concepts for Lone Star Ballet’s seasonal productions, balancing timeless elegance with bold visual storytelling to appeal to donors, families, and the broader community. The work included a full suite of marketing and event materials to promote both classic and contemporary performances.

Role:
Creative direction, concept development, layout design, typography, prepress, production management.

Deliverables:

• Season brochures
   
• Print and digital ads
   
• Billboards
   
• Poster series
   
• Event playbills
   

Process:

• Designed original creative concepts to capture the unique tone of each performance.
   
• Applied strong typography and imagery to create a cohesive visual system across campaigns.
   
• Prepared all collateral for offset and large-format printing with strict deadlines.
   
• Coordinated file preparation and vendor communication to ensure accurate, high-quality output.
   

Results:

• Boosted ticket sales through visually engaging and widely distributed campaigns.
   
• Elevated the brand’s presence in the community with consistent, high-impact design.
   
• Reinforced Lone Star Ballet’s reputation as both culturally timeless and creatively innovative.